DESIGN PHILOSOPHY

Design is about effective communication. It is the designer's responsibility and privilege to translate the client's information and ideas into a legible, organized and visually interesting presentation that will engage and inform the audience.

As a designer, my strengths include imaginative use of images, typography, and branding. My years of publication design and web site management have taught me a great deal about information architecture and user-centered design.

As an art director, I strive to find a starting point for inspiration, foster teamwork, and motivate designers to try it one more time, with feeling.

I enjoy working with clients and other designers, particularly when brainstorming project. I strive for the moment when my client says, "Yes! That’s what I imagined."