About my design and illustration work for Hunter

For over 14 years, I designed promotional and marketing communications for the Division of Student Affairs, approximately 22 offices, each with unique services, programs and target student audiences.

Clients included  Academic Integrity, AccessABILITY, Admissions, Advising, Athletics, Behavioral Response Team, Bursar, Career Center, Children’s Learning Center, Commencement Committee, Counseling & Wellness, the Division of Student Affairs, Financial Aid, Honors Scholar Programs, Immunization Records, International Students, Mentoring Program, Residence Life, Pre-Law Program, the President's Office, Registrar, Roosevelt House, Scholarships, Student Activities, Student Conduct, Student Veteran Programs, and the Testing Center.

I provided art direction for all multi-channel campaigns, with consistent messaging and branding across communications, and participated in directors' meetings to coordinate event promotion across the division. I also worked closely with the Assistant Dean of Students, to review the budgets and assessments for my office, and staffing, equipment and software recommendations.

I directed the Office of Graphic Design for seven years, and completed up to 500 project requests each year. To manage this workload, I hired, trained, and managed 2-4 design assistants every semester.

My office created all in-house printed materials, producing large-format posters, flyers, post cards, brochures and booklets; and event support—programs, maps, directory signage, badges, banners, and table tents. If the quantity required commercial printing, we provided press-ready files. In addition to posters, promotional designs for all large events were adapted to engage students via multiple channels—campus-wide digital displays, emails, calendar events in Wordpress, and web pages. I created illustrations, researched copyright-free images, and managed a large library of image assets on a shared server. 

Online, I oversaw most client websites in the Division, providing editorial guidance, and re-building entire websites in a content management system. Eventually, I migrated many of those sites to WordPress. I edited and published biweekly e-newsletters for distribution to 23,000 students, and hired and trained editorial assistants to manage submissions. When I built interactive presentations in Illustrator or PowerPoint, I also uploaded them as accessible PDFs to client websites.