Living@Hunter
Living@Hunter
Project Brief: Rebrand the Hunter College Office of Residence Life Program, to engage students visually and more effectively promote the College residences online, in emails and in print. Role: Design, approvals, and application. Tools: Illustrator
Case Study: Student Affairs
Previous: Division of Student Affairs, 2000-2014, p.1
When I arrived at Hunter, there were no brand guidelines. Offices in the Division of Student Affairs had invested in their own “brands,” trying to help students distinguish one program from another. Unfortunately, the resulting logos conflicted with the College brand and confused students. Some offices had subsidiary brands for their programs, and some even looked like outside agencies.
Programs and Portals
Transfer Advising Program, p.1
Project brief: Create a program logo that illustrates "incoming students making a positive transition to Hunter College." Note that the Hunter brand colors are purple and marigold. Role: Concept and design. Guided client brainstorming sessions and review, compiling keywords. Client: Hunter College Office of Advising. Tools: pencil sketches, Illustrator
Degreeworks
Branding for DegreeWorks, an online degree audit system. Designed for the Hunter College student portal and adopted by the City University of New York. Led brainstorming with clients, design, approvals. Illustrator
Neighborly Notary
Project brief: Design a brand for a notary whose target audience is people in stressful legal situations, such as an adoption or signing documents at a hospital bed, but also positive situations, such as setting up a partnership or a sale. We discussed the importance of the signature, the pen, and the agreement, including the tagline, "Celebrating the Deal." The client felt that the first draft was too formal and the second draft too casual.
Corporations and Organizations
Corporate Relocation
Brief: Design a brand for that illustrates the company’s services—primarily planning and moving records, filing systems, offices, and sometimes entire companies, to new locations or into storage. Role: Concept, design, apply to stationery, create forms, and prepare assets for web pages and emails. Tools: Illustrator. Client: Corporate Relocation
ARC
Client: SF ArtWork. Tools: Illustrator
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