Living@Hunter
Project Brief: rebrand the Hunter College Office of Residence Life Program to engage students visually and conceptually, to more effectively promote the College residences on the wwebsite, in emails and in print. Tools: Illustrator
Case Study: Student Affairs
DSA Brand Proposal, p.1
When I arrived at Hunter, there were no brand guidelines. Offices in Student Affairs had already invested in their own "brands," to help students distinguish one office from the other and recognize their communications. Unfortunately, the results separated the offices from the Hunter College brand and confused students. Some even look like outside agencies. Many "logos" included contact information. Some offices had sub-brands.
Programs in Student Affairs
Transfer Advising Program, p.1
Project brief: Create a program logo that illustrates "incoming students making a positive transition to Hunter College." Note that the Hunter brand colors are purple and marigold. Role: Concept and design. Guided client brainstorming sessions and review, compiling keywords. Client: Hunter College Office of Advising. Tools: pencil sketches, Illustrator
Degreeworks
Branding for DegreeWorks, an online degree audit system. Designed for the Hunter College student portal and adopted by the City University of New York. Led brainstorming with clients, design, approvals. Illustrator
Neighborly Notary
Project brief: Design a brand for a notary whose target audience is people in stressful legal situations, such as an adoption or signing documents at a hospital bed, but also positive situations, such as setting up a partnership or a sale. We discussed the importance of the signature, the pen, and the agreement, including the tagline, "Celebrating the Deal." The client felt that the first draft was too formal and the second draft too casual.
Corporations and Organizations
Logo for New York spa whose services include facials, waxing, massage, hot stones, etc. Project brief: use "S" in the brandmark, "Spadora" in the wordmark, and a tagline. Look-and-feel: "serene" and "earthy." Final logo in two colorways for different applications including merch and interior design. Design stationery, provided press-ready art. Client: Spadora. Tools: Pencil thumbnails, Illustrator
ARC
Client: SF ArtWork. Tools: Illustrator
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