The Artist's Eye Studio
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      • Art Direction: Hunter 1
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      • Martian Chronicles
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      • Resume
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      • Contact
      • Bio-Short
      • Long Bio

  • Home
  • Design
    • Art Direction: Hunter 1
    • Art Direction: Hunter 2
    • Branding
    • Art Direction
    • Art Direction: UPS Store
    • Artist Resource
    • Case Study: Jewish.com
    • Design Philosophy
  • Instruction
    • Teaching and Learning
    • Curriculum
    • Students' Reviews
    • Sample Syllabus
    • Tutorials
  • Illustration and Art
    • AI Raster Illustration
    • —Tips on Training AI
    • — Build Mermaids with AI
    • AI Vector Illustration
    • —Document Layout
    • Axumsit
    • Digital Painting
    • Digital Drawing
    • Large Paintings
    • Small Paintings
    • The Flying Lion
    • Collages
    • Sketchbook
    • Editorial
    • Artist's Statement
    • Artist's Resume
  • Stories
    • Another Summer
    • An Artist's Notebook
  • Jewelry
    • Binary Byzantine
    • Martian Chronicles
    • The Elements
  • About
    • Resume
    • Recommendations
    • Contact
    • Bio-Short
    • Long Bio

Information Design

Course Description

During this advanced course, students will design a series of projects that focus on different aspects of effective visual communication. Students will also learn advanced techniques in using the industry-standard desktop publishing applications InDesign, Adobe Illustrator, and Microsoft Powerpoint. General topics include concept development, creating user profiles, determining user interaction and project planning. Advanced concepts include hierarchy and information structures, visual cues, navigation and direction, sequence and pace, abstract representation and quantitative information, metaphor and storytelling.


Most presentations of quantitative information are poorly designed—painfully so, often to the point of misinformation. — Stephen Few (author of Show me the Numbers)


Demonstrations, exercises and critiques will help students learn to evaluate information, anticipate user expectations, and choose appropriate design solutions for each medium, type of information, or interaction. This course also emphasizes the importance of quality control through critiquing and user-testing each other’s projects, while correcting their own. 


Objectives

To further the pre-professional career interests and competencies of students in the field of digital design and web publishing.

The student will:

  • Learn how to evaluate and organize information and present it visually using digital tools.
  • Learn how to define project objectives, anticipate user expectations and develop solutions to provide the most appropriate visual metaphor or interaction
  • Learn how to user-test their own ideas and those of others, and focus on quality control
  • Become comfortable with the critique process, able to articulate criticism and make suggestions, and know how to research or brainstorm solutions to design problems
  • Learn to integrate the various features of software they’ve studied in previous courses, for more confident and efficient production
  • Produce at least three professional-level projects that will significantly strengthen the student’s portfolio and increase their ability to gain employment in the industry.


Note: For Textbooks, Bibliography, Learning Outcomes, et cetera, contact me.

Required Hardware, Software, Materials

Required Software: Adobe InDesign, Illustrator, and Acrobat; Microsoft Powerpoint and Excel; and a recently updated browser such as Mozilla Firefox or Google Chrome.


Required Design Supplies: Letter-sized paper and card stock, pencils with good erasers, fine and thick Sharpie markers. Two 100MB flash drives will be needed to store and turn in completed projects and class work.


Hardware and Software Resources: Adobe InDesign, Illustrator, fonts, Acrobat, and other Creative Cloud applications are available with deep student discounts by subscription from Adobe.com. PowerPoint and Excel are applications in Microsoft Office 365, available with a student discount from Microsoft or through the App Store. Laptops and tablets are discounted for students at Apple, Lenovo, Dell, or HP, or visit your preferred manufacturer and search for "student discount".  Flash drives, removable drives, and other peripheral equipment is available at Amazon www.amazon.com. 

NOTES: If you own an Apple computer or tablet, please purchase only Apple-authorized chargers and cables to avoid battery damage or random power-downs. Check the seller location and estimated delivery times for all orders—prior to completing your purchase—to avoid late delivery. 


Textbooks: To save money, try to buy only used books. Search first on ThriftBooks, then on Amazon or eBay. 

NOTES: Check the description and make sure the item quality is listed as "Like New", "Excellent", or at least "Good". Check the seller location and estimated delivery times for all orders—prior to completing your purchase—to avoid late delivery. 

What is Information Design?


Discussion and Demonstration

(examples: business card, instructions, resume, portfolio , magazine, manual, map, Directory, directional signage, website)

--------------------

HOMEWORK: 

1) Bring in one example of successful information design in a print project. Be prepared to discuss why the presentation, organization and navigation of the project succeeds or how you would improve it.

OR

2) Bring in one example of information design in a portfolio Web site. Be prepared to discuss why the presentation, organization and navigation of the portfolio succeeds or how you would improve it.

ORGANIZATION OF TEXT

 ______________________________

Review and Critique of examples

LECTURE TOPICS:

Visual Organization

Grouping and Division

  • Principles  of Proximity and Alignment
  • Using White (negative) Space
  • Tabs, Columns and Tables

LAB TOPICS

Page Layout Review

  • Formatting text, type styles and sizes
  • Formatting Paragraphs
  • Style Sheets
  • Columns

IN-CLASS EXERCISE

Work with page layout program (InDesign or Illustrator) on basic layout and design

--------------------

HOMEWORK: Visually Organize Information

Use InDesign or Illustrator and the principles of proximity, alignment and line to create a 3 column x 4” newspaper ad. (Sample text provided by instructor) 

Sort the information and assign priorities. 

Where is the focus? What is the most important information? Where does the reader start reading? What do they read or see next?

Organize, divide and group the information.


HIERARCHY and FUNCTION of TEXT

LECTURE TOPICS:

Creating Multiple-page documents

Hierarchy of Information

Starting Point, Sequence, Proximity

Formatting Text

  • Using Style Sheets
  • Heads, Indexes, Quotes, Instructions

Consistency vs. Variety

(examples: magazines, catalogs)

LAB TOPIC: InDesign review. Building a document.

IN-CLASS EXERCISE

Format text to create a hierarchy. Start building a catalog.

--------------------

HOMEWORK: Hierarchy

Continue working in InDesign on Catalog Project.

Format a body of text to create a hierarchy of information. Use style sheets to differentiate between top-level categories, sub-categories and descriptive information.

NAVIGATION IN TEXT

LECTURE TOPICS

Elements of Navigation

Global Information

Folios, Chapters, Sections

LAB TOPIC: Master pages

IN-CLASS EXERCISE

Create Master pages for Catalog. 

Create automatic page numbers, section heads or folios and other navigation.

--------------------

HOMEWORK: Navigation

Continue work on the document from last assignment and class. Create master pages with automatic page numbers. Create a folio, and section navigation.

_______________________________

FOCUS and SEQUENCE 

LECTURE TOPICS

  • Location, Orientation and Starting Points
  • Balance, Value, Relative Contrast
  • Direction and Cues — Leading the Eye

LAB TOPICS

InDesign and Illustrator

Illustrator Review

- Creating a New Document

- Building Shapes

- Building Lines

- Building Text Objects

- Transforming Objects

IN-CLASS EXERCISE

Instructions and Diagrams

Building a House of Cards (Illustrator)

--------------------

HOMEWORK: Create Direction and Sequence

Design on paper, and then build a poster or booklet which shows 

- How to build a house of cards

- How to tie a bow

- How to connect the parts of your computer, peripherals and local network

- How to make and bake a pie

OR. . .

- Any Instructions of Your Choice

1) Think of a task which you know how to do and could explain visually to someone else. Write it down. 

2) Sort and organize the information. How many steps are there. How many parts are there? How much explanatory text do you need? Will text help?

3) Sketch it out, step by step. Create a storyboard, if appropriate. The poster must measure 11x17”. A booklet must measure 7” wide by 8.5” high. Divide the format to visually organize information. Include navigation. Create a sense of hierarchy and direction. How do we know what kind of information this is? Use a title, headings, labels. How do we know where to start? Show us where to go next.

3) Design and produce your instructions. Use InDesign or Illustrator. You can use Photoshop if your instructions are entirely visual, using photographs, or to edit photos for placement in another application. If you are already familiar with Powerpoint you may use it, but spend more time on the layout and sequence of information, not transitions or animation.

4) You do not need to create realistic drawings. Use basic shapes and lines. How does the user know where to begin? Where does the eye move from there? Create a focus and sense of direction, using relative size, value, contrast, color, space, etc. Where are we supposed to end up?

_______________________________

INFORMATION GRAPHICS: 

Maps

Lecture Topics: Representing surface, area, direction, location. Creating Maps

Evaluating information and assigning priorities

Determining appropriate graphic elements to represent different kinds of information

LAB TOPICS: Illustrator drawing tools

LAB ACTIVITIES: Create and edit lines and shapes in Illustrator. 

Edit strokes. Create an arrow, a dashed line. Create text on a path.

DESIGN EXERCISE

  1. Organize graphic elements, labels and explanatory text
  2. On paper, create a simple map that takes a visitor from the subway or train      to the campus, and from there to the classroom. Show the reader how to get      to your seat.
  3. Create a key

--------------------

HOMEWORK: Use Illustrator to create a map that shows the most direct route from the nearest subway or PATH stop to your classroom. 

_______________________________

INFORMATION GRAPHICS: 

Representing Quantitative Information

LECTURE TOPICS:

Gathering information

Using databases and spreadsheets

Sorting information

Defining relationships

LAB TOPIC:

Building Graphs and Pie Charts (Illustrator)

--------------------

HOMEWORK: Between this session and next week, watch the news each night. Gather the following information: 

1) How many stories in each one-hour news show are about violent or frightening events? 

2) How many stories are about happy events or have good endings?

Create either a pie chart or a graph.

The graph must show a 7-day timeline in relation to ten possible stories reported. The negative and positive stories must be shown in different colors.

The pie chart must show a comparison between the total number of negative stories versus positive stories.

_______________________________

MID-TERM

Written Exam and/or Project Presentations

_______________________________

INFORMATION GRAPHICS: 

Symbols, Signs and Sign Systems

LECTURE TOPICS Signs, Symbols and Icons, analysis and critique.

LAB ACTIVITY: Use Illustrator to create and re-use modular elements. Creating Strokes, Brushes and Patterns. Review Transform and Rotation tools.

DESIGN EXERCISE

Create a thumbnail sketch for each of the road signs below. Use no text. Decide whether your sign should be square, round or diamond-shaped.

HOMEWORK

1) Choose six of the best sketches and re-draw them on a 6x6” piece of white paper with thick black magic marker. Concentrate on making the series of signs consistent by using common elements like shapes or lines, and use the same style.

Client: National Recreation Areas (Parks)

Kite-flying area, Baseball Field, Playground

Camping, Fishing, Hiking, Climbing

Marina, Sailing, Surfing, Swimming, Beach

Native American Village, Local History Museum, Children’s Zoo

Botanical Garden, Bird Sanctuary

Danger: Falling Rock Zone, Danger: Snakes, Danger: Quicksand

--------------------

2) Build your signs in Illustrator. Make them 6” x 6”

Bring them into class as hard copy and on disk.

_______________________________

INFORMATION GRAPHICS:

Sequence, Hierarchy and Architecture 

LECTURE TOPICS:

Flow Charts, (InDesign or Illustrator)

· Determining objective

· Determining number of steps required to reach objective.

· Assigning Priorities to different decision paths

Keys for Flow Charts

DESIGN EXERCISE: Create one-page flow chart on paper for your next big goal: finding a job, buying a car, taking a vacation. Indicate steps that include research, obtaining resources, decision points (if/then, if not/then, either/or).

LAB ACTIVITY: build flow charts in InDesign and Illustrator

--------------------

HOMEWORK: Information Architecture

Create a flow chart for a small Web site using large ‘thumbnails’. Thumbnail labels and flow connections should indicate top-level categories, sub-categories or sections, connections between sections. 

If you have not yet planned a Web-based portfolio, that would be a good project.

_______________________________

INTERACTIVITY - THE USER EXPERIENCE

LECTURE TOPICS

User (audience) profile

User expectations

User testing

Teaching the User to Navigate

LAB TOPIC: Introduction to Powerpoint. Using Powerpoint to create sequence and simple navigation

LAB ACTIVITIES: Create a small powerpoint presentation with at least three slides, and ‘Forward/Back’ links

--------------------

HOMEWORK: Navigation

Research and gather information for a Powerpoint presentation which will be based on one of your previous assignments: a) your interactive portfolio, b) a map, c) a set of instructions, or d) information about your favorite subject or activity. 

How will the user navigate? What metaphor have you chosen for your interaction? 

Create a storyboard for each frame, on paper. Bring to class. Interactivity, structure and length to be brainstormed in class.

_______________________________

REVIEW: Storyboards

--------------------

INTERACTIVITY: 

Types of Interaction

Lecture Topics:

Buttons and Links

Menus, Site Maps and Index Pages

Slide shows, PowerPoint, and PDF format

(examples: Web site, software, game, tutorial, animation)

LAB ACTIVITY: Use Illustrator to diagram a simple control panel for a small vehicle that can move in any direction

LAB ACTIVITIES: In the simple presentation from last class, create buttons that control links, movement, animation, transitions

--------------------

HOMEWORK: 

1) Bring in one example (including URLs) of three different types of interaction. Be prepared to explain why that interaction was chosen for that type of information

3) Begin work on your Powerpoint presentation

_______________________________

STORYTELLING and METAPHORS for INTERACTION

LECTURE TOPICS: Linear storytelling and Storyboarding

Interactive storytelling

Offering choices, using flow charts

User experience: “look-and-feel”, gestalt

(examples: Book, Tutorial, Game, Map, Control Panel, Store)

Project objectives

What is the message?

More about Transitions

PRODUCTION: Continue work on your Powerpoint presentation.

--------------------

HOMEWORK: Finish your PowerPoint presentation. 

_______________________________

PRESENTATIONS: 

Present your Powerpoint presentation to the class.

--------------------

HOMEWORK: Make suggested corrections to your presentation.

Study for Final Exam 

_______________________________

FINAL EXAM

Short written test about information design, including analysis of sample projects

Turn in all projects on removable media and in hard copy where designed for print

Copyright © 2018 Li Gardiner - All Rights Reserved.

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